Multi-Channel Marketing Systems Strategy

Designing seamless customer journeys through synchronized content frameworks.

Chef's Toys

ADVERTISING STRATEGY & DESIGN

The "One-Stop Shop" System

  • The Goal: Drive massive sales for a 3-Day annual event.

  • The System: A synchronized launch across Video, Display, Direct Mail, and Social.

  • The Strategy: Created a "Universal Content Framework" in both English and Spanish to reach a global audience.

30-second Commercial Ad

15-second Commercial Ad

Attraction

Programmatic Display & Video ads targeted to restaurant owners.

Conversion

Direct Mail with QR codes driving traffic to a central Landing Page hub.

Retention

Retargeting ads to re-engage visitors who didn't buy on the first click.

Responsible for editing raw video footage to time for programmatic advertising strategies of exactly 15 and 30 seconds in length. Used Adobe Premiere for color and video editing. Updated new music to ensure a smooth user experience, added the QR code, and subtext. Output in English and Spanish.

New Valyr Equipment

ADVERTISING STRATEGY & DESIGN

Synchronized Local Growth

  • The Objective: Boost foot traffic to physical stores using "Lead Magnets" (Free Gift Incentives).

  • The Architecture: Managed the timing between Physical Mailers and Digital Display Ads to hit the user at the same time.

  • Systems Challenge: Synchronized postcard delivery with store inventory arrivals to ensure a "seamless user experience."

My Multi-Channel Framework

  • Research: Identifying traffic patterns and geo-fencing opportunities.

  • Production: Building reusable asset libraries for fast scaling.

  • Coordination: Managing cross-functional teams (Editors, Designers, Programmatic Partners).

  • Optimization: Using QR code tracking and AOV (Average Order Value) metrics to prove ROI.

Once the potential buyer visits the store, they receive a coupon voucher that the potential customer will receive once they've made a qualifying purchase.

Testimonial

I had the pleasure of working closely with Jessica on several projects, where we often brainstormed strategies together. Her acumen, experience, and sharp insights were invaluable in shaping successful campaigns. Jessica has a unique talent for combining creativity with data-driven approaches, always staying ahead of trends. Our collaboration was seamless, and her ability to turn complex ideas into effective, results-oriented strategies consistently impressed me. Beyond her marketing expertise, she's a supportive colleague who's always willing to share her knowledge. I highly recommend Jessica for any business looking to grow through strategic digital marketing. —Pierce Ginzburg, Head of Business Development

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